As part of the partnership, the fast-food chain will offer two new pizza options with a plant-based Italian sausage substitute: a “Beyond Italian Sausage” pizza (a cheese pizza topped with Beyond sausage crumble) and a “Great Beyond” pizza (a veggie pizza also topped with the sausage crumble).
Beyond Meat and Pizza Hut co-created the new plant-based meat option using a blend of garlic, paprika, and fennel seeds to mimic the taste of sausage.
“Our partnership with Pizza Hut is a category first and together we will continue to raise the bar on game changing product innovations as we introduce the delicious taste of Beyond Meat products to pizza fans nationwide,” said Ethan Brown, CEO and founder of Beyond Meat.
Several quick-serve restaurant chains have unveiled plant-based meat substitutes on their menus. Burger King made its Impossible Whopper available nationally after just one month of testing last year.
Shares for Beyond Meat had surged more than 40% since the beginning of the pandemic in March. Pizza Hut’s big bet on Beyond could further validate the growing demand for meat substitutes.